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Tyres Tyre Manufacturers Bridgestone

Bridgestone Tyres

Bridgestone is a global leader in premium tyres and sustainable mobility solutions.

Their commitment to innovation and technology is exemplified through the latest ENLITEN technology and this represents a significant advancement in tyre technology, aligning perfectly with Bridgestone's commitment to sustainability and innovation.

Their passion for innovation is one of the many reasons why Bridgestone remains a major supplier of original equipment to all major car manufacturers including Volkswagen, Ford, BMW, Mercedes, Toyota, and many more.


What makes Bridgestone tyres so good?

Bridgestone’s ENLITEN technology enables the production of tyres that are not only lighter and have lower rolling resistance but also maintain high levels of performance and safety. This contributes to reduced fuel consumption and CO2 emissions in combustion engine vehicles, and extends battery life in electric vehicles, which is crucial for the advancement of sustainable mobility solutions.


At Kwik Fit we stock a choice of cheap Bridgestone tyres for family cars, high performance cars, and 4x4s – including both run flat tyres and homologated tyres approved for use on certain vehicle models.


Popular Bridgestone tyres

Turanza - For touring and family travel

The Turanza 6 ENLITEN is Bridgestone's new flagship summer touring tyre, boasting best-in-class wet performance and superior mileage. It's designed for both passenger cars and on-road SUVs, with a wide range of sizes available.

Turanza All Season - For the variable British weather

The Turanza All Season 6 ENLITEN is Bridgestone's latest all-season tyre designed to handle any weather condition. It provides reliable wet grip and is ready for that occasional frost and snow, making it a versatile choice for rural UK drivers.

Potenza - For premium performance

The Potenza Sport is a high-performance tyre that delivers exceptional cornering and straight-line stability, best dry braking, and outstanding wet performance. It has been selected as original equipment by prestigious car manufacturers like BMW, Maserati, and Lamborghini, showcasing its cutting-edge performance.

Dueler - For exceptional dirt traction

The Dueler All Terrain A/T002 is a premium all-terrain tyre designed for SUVs and 4x4s, providing excellent control on and off-road. Its aggressive design and high silica compound offer excellent wet and dry grip, ensuring safety and performance across various terrains.


How to read Bridgestone tyre markings

Bridgestone has a standard, straightforward format as a 4-digit number which represents the week and year of the tyre’s ‘birth date’ (WWYY). This will be stamped on the outer sidewall.

  • The rest of the markings are the same as most other tyres:
  • First letter - type of vehicle the tyre is intended for
  • Tyre width
  • Aspect ratio
  • Optional letter indicating how the body of the tyre is constructed
  • Rim diameter
  • Load index
  • Speed rating


Bridgestone tyre range

At Kwik Fit, we are proud to stock a range of Bridgestone tyres in a variety of sizes. Have a look at our stock below and take your time to consider which might be best for your vehicle.

If you’re unsure as to which size you need or what type you should get, or need your new tyres fitted, then either check out our blog on finding the right size tyre, or reach out to your local Kwik Fit centre for support.



Blog Bridgestone


Bridgestone and Kwik Fit – a Premium Partnership to Drive Excellence

Jack Dreyer | Monday 10th June 2024 9:00am

Close up of a Bridgestone tyre.

Bridgestone is shaping the future of mobility and Kwik Fit is proud to closely work with them and their impressive products across our 600 centres.

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We are committed to offering customers our most competitive prices on tyres and more. Read about our exclusive online pricing.

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