Safe when new, safe when worn, the new Michelin Primacy 4

Michelin unveiled the latest tyre in its Primacy tyre range today at the 67th IAA International Motor Show in Frankfurt - the new Michelin Primacy 4 – and true to Michelin’s ongoing strategy and mission, the tyre boasts exceptional features in terms of safety and sustainability.

After three years of development, this new tyre provides exceptionally high levels of performance on wet roads. But what sets the Primacy 4 apart from its competitors is its long term performance, from the first use as a brand new tyre, right down to the last mile when the tyre reaches its legal tread limit. The tyre continues to respond exceptionally under braking even when worn.

Thanks to the use of latest generation elastomers, the new Michelin Primacy 4 tyre delivers a very high level of wet grip without compromising longevity. So how does the Primacy 4 achieve this level of grip over a long period of time? The tread pattern has been optimised and has a new design that reveals squarer and less tapered grooves. This helps improve water clearance even when the tyre is worn. 

The new Michelin Primacy 4 will also make it simpler to read how worn the tyre is making it easier to know when your tyres need to be replaced.  In addition to the traditional wear indicator on the shoulder, the tyre also has a Michelin marking at the bottom of the tread grooves. These two methods allow drivers to quickly and easily identify the level of wear of their tyres.

Compared to its direct competitors, the new Michelin Primacy 4 brakes on average 0.9m shorter when new and 2.8m shorter when worn. The tyre also lasts longer and can travel an average of 18,000 kilometres more than its competitors before needing to be replaced; confirming the long lasting performance of the new tyres designed by Michelin. 

Michelin Primacy 4 will be launched in January 2018.

Buy Michelin Primacy 4 online